#Apple Buys Real-Time Access to #Twitter Feed With #Topsy | #AAPL

Updated December 5, 2013 ● 564 views

Apple paid more than $200 million for Topsy, said people with knowledge of the deal, who asked not to be identified because the information is private. The San Francisco-based startup’s service is used by companies to analyze consumer sentiment on Twitter, be it responses to TV shows or politics. Topsy is one of a few partners that has real-time access to the messages that roll across the microblogging service, and can search through every tweet published since 2006.

via bloomberg.com


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