This Spanish #Peas 'Guisante Lagrima' Sells for $350 Per Pound
@Allie22
Updated December 20, 2013 ● 439 views
All about food and drink.
via modernfarmer.com
Burgana is known for growing a special varietal of the common pea species known as the guisante lagrima (or tear-shaped pea), a humble legume he turned into a superstar using the power of marketing alone. "it's a diamond, so you have to dress it like a diamond," he says. And these peas sell at diamond prices: $350 per pound.
Dizkover
This Spanish #Peas 'Guisante Lagrima' Sells for $350 Per Pound
Updated December 20, 2013 ● 439 views
All about food and drink.
Burgana is known for growing a special varietal of the common pea species known as the guisante lagrima (or tear-shaped pea), a humble legume he turned into a superstar using the power of marketing alone. "it's a diamond, so you have to dress it like a diamond," he says. And these peas sell at diamond prices: $350 per pound.