#Twitter Buys #MoPub, Will Add Real-Time Bidding for Mobile Ads

Updated September 10, 2013 ● 419 views
#Twitter Buys #MoPub, Will Add Real-Time Bidding for Mobile Ads

As we all we've been hearing in the past couple of months, Twitter is preparing for its possible IPO offering. To be successful in the IPO, they need to prove they can make money. Mobile ads has been the primary source of revenue of Twitter. On Monday, the microblogging site announced the acquisition of MoPub, a startup that helps clients monitor their mobile advertisements. In addition to monitoring ad inventory, MoPub also offers a mobile advertising exchange which Twitter says it will use "to build real-time bidding into the Twitter ads platform."

via mashable.com


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