What is Content Curation?


Updated November 28, 2013 ‚óŹ 409 views
Content Curation

What is Content Curation?

Content Curation has been a popular term on the internet and on mobile for the past few years. But what is really Content Curation?

Content Curation is the process of discovering, gathering, and presenting digital information that surrounds specific subject matter. In Content Marketing, many still consider Content Curation a buzz word. But content curation is now becoming an important part of marketing strategy for many companies with a successful online presence.

Content Marketing is a lot different with Content Curation. Content Marketing involves the process of generating original content while Content Curation involves gathering various information about a specific subject matter and presenting it in an organized fashion.

Who are the Content Curators?

Anyone can be a Content Curator. For example, if you use Facebook, you can create a Facebook page about your love for cats. You can start gathering photos and videos about cats and post it on your Facebook page about cats. Now that makes you a Content Curator for cats lovers. Other Facebook users who love cats will be your fans and they will subscribe or what they “like” your Facebook page.

Content Curation Tools.

There are many services on the web that enable users to do Content Curation. These are list of some of the popular Content Curation services:

  1. Storify.com - Storify helps making sense of what people post on social media. Our users curate the most important voices and turn them into stories.
  2. Paper.li - Paper.li is a content curation service. It enables people to publish newspapers based on topics they like and treat their readers to fresh news, daily.
  3. Trap.it - Trapit delivers highly relevant recommendations based on rich contextual analysis of information and user preferences.
  4. Pearltrees.com - Pearltrees is a visual and collaborative curation tool that enables people to collect, organize and share all their interests in
  5. Pinterest.com -Pinterest is a tool for collecting and organizing things you love.
  6. List.ly - Bloggers, content creators & publishers use Listly to increase user engagement, get found, and distribute their content to a wider audience.
  7. Scoop.it - Scoop.it fills the need that a growing number of people and businesses have to publish content in an efficient and impacting way.
  8. Bundlr.com - With Bundlr you can select the most relevant content about your favorite topics, be it photos, videos, tweets, presentations or articles.
  9. Flipboard.com - Let people discover and share content in beautiful, simple, and meaningful ways.
  10. Feedly.com - Feedly is a news aggregator application for various Web browsers and mobile devices running iOS and Android, also available as a cloud-based service.

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